One Way Link Building

There are basically two different types of links, one way links and reciprocal links. There are other more complex link building techniques but the first two are the major types that anyone with a website can get without treading too closely to the out skirts of the sandbox.

Reciprocal linking is basically a link exchange between two websites. Website one places a link to website two, and vice versa, and can consist of a text link or image ad between each website. However in recent months these types of links are being considered less valuable than a one way link by search engines. You might be asking yourself, "Why bother then?", and of course that is a great question that deserves an answer. In the past a reciprocal link was simply counted as a link by search engines no matter what, so what began to happen over time was that totally unrelated websites exchanged links to manipulate search engine results. For example, a website about exotic cars was exchanging links with a website about house painting just to gain a link.

Search engines have evolved to the point that they now realize that a person searching for exotic cars probably doesn't care about house painting, so this type of link exchange is heavily discounted. Search engines want to provide the best possible results in the top ten to there users, and as such a website with a few good relevant inbound links will now out perform a website with many irrelevant links. What this boils down to is a reciprocal link can still serve a purpose towards not only getting qualified traffic to your website but also search engine consideration if the two websites that link together are related in some way. An example of this would be if the exotic car website exchanged links with say an exotic truck website, or the house painting website exchanged with a home renovator website.

Not only will web surfers of both websites probably click on the link exchange, it will be a more qualified lead as they are both in the same type of niche category and search engines will recognize this. The easiest way to obtain this type of link is to visit the Open Directory Project located athttp://www.dmoz.org, and type in some keywords related to your own website. The Open Directory Project is considered an authority to search engines so when the results are returned take note of all the categories, sub-categories, as well as websites it considers related to your search term. Then type in these new search terms into any search engine, draft a short and simple e-mail to the Webmaster of each website and request a link exchange. You will not always get a response back, but as stated earlier even a small amount of related reciprocal links are worth the effort for search engine rankings and valuable qualified leads.

One way links are external links from another website that point directly to any web page on your website and without any reciprocal link back. These types of links are more valuable on the whole than reciprocal links, and a quality one way link from a related website is considered a huge vote of confidence towards your website content to search engines. As such your search engine ranking placement will drastically improve as search engines start to consider your website an authority. Sources of one way links are forum signatures, commenting on blogs, web directory listings, and social book marking websites, just to name a few. As stated earlier though, these links have to be obtained in a very specific manner so as to look natural to search engines and obtaining too many one way links to your website all at once will most probably result in a search engine ranking penalty and hurt your link profile.

Now that we have discussed the different type of links and how and where to get them, it is time to build your link building campaigns. In obtaining both types of links you have to choose very carefully how and where your link will appear. As a rule of thumb you should only pay for links on quality websites, and avoid link farms, but if you are unsure which is which, avoid it altogether until you have a little more link building experience, as certain paid links are heavily discounted and can also get you a search engine penalty, and off to the sandbox your website will go. Link farms are basically websites or web pages that contain more than 50 external links on a web page and have little to no actual content on them.

This rule does not include web directories however, as most are legitimate seo-friendly web links contained within neatly organized categories that include a description for each web link, which actually makes up the content required by search engines to be considered legitimate. As there are many web directories that currently accept free one way links, we will now cover exactly how and what to do when submitting your link to them, as well as where to get the best free directory list below.

First you have to obtain the free directory list at info.vilesilencer.com. At the time of this posting they had a list of over 400 verified non-link farm non-reciprocal seo friendly web directories varying in page rank that are downloadable on an excel spreadsheet. Now open up Notepad or WordPad and fill in the details of your website as written below and then save the file.

Title (Anchor Text) - This should be based on your primary, secondary and third set of keywords. It is recommended that you use at least 3 titles and submit to the directories using 60% your primary keywords, 30% your secondary keywords and 10% your third set of keywords. Submitting in this manor should prevent search engines from considering these one way links as link spam and applying a filter. Try not to use unnecessary capitals because directory owners do not like them.

Description (Web Content) - This should be written in the third person with a call to action using your keywords, but not a keyword stuffed sales pitch. It is recommended that you have a least 3 descriptions consisting of 250 to 300 characters and tailored to your above selected titles. Submitting a well written description will not only improve your chances of being accepted to the directory, but will also assist the directory owner by providing him or her with the required web page content.

Keywords - Some web directories accept Meta keyword information so you should make a list that includes 3 to 7 of your most important keywords or keyword phrases.

Visit each of the web directory links provided on the excel spreadsheet and when submitting pick the category that best fits the description of your website and copy and paste the information in the file you saved earlier. It will speed up the submission process and eliminate things like spelling mistakes that are sure to be rejected by the directory owner. As stated earlier your link building campaigns should be done over a period of time as directory submissions are a part of a long term strategy, and getting too many one way links at a time looks like spam to most search engines.

It is highly recommended that you only submit to 5 to 10 directories a day as some have almost immediate acceptance, but most higher page rank directories take longer to get listed because of a back log of submissions. Once you get used to submitting you should find that it takes you no more than 2 minutes for each directory and your link building campaign will be finished with 6 weeks with a total time invested of approximately 15 hours.

If that seems like a little too much time invested on your part or you just want to simplify the whole link building process, we have recently partnered with G-Lock software to distribute a Free Directory Submission Tool that speeds up the process even further. Each directory submission takes less than 15 seconds each, after you set up your link building campaigns, and it follows each of the tips we covered above automatically.

Link Expert Delhi Is A Freelancer Link Building services provider in India which specializes in providing both individual keyword research, link building, article marketing, affiliate support, and web analytics services as well as Complete Website Packages for business and personal websites.

Online Web Promotion India

Online Website promotion as the name suggests is one of the booming concepts in Internet industry and is considered to be a vital factor for success of any web site that requires attracting target web visitors. These days website promotion is also known as online marketing and is the most effective and cost-competitive way of getting process of promoting website or getting better search engine ranking in the listing of any well known search engines. In fact many people across the globe consider web promotion as a continuing process to promote a website to bring more visitors to the website. Currently techniques like search engine optimization also known as SEO, and search engine submission, and web content development are used boost the traffic to a site. Today,Online Website promotion is one of the prime most elements of a website's search marketing strategy.

In the business world is changing its attribute and converting into e-commerce world, Past Some Years time required to make any decision is just a click away. Now looking at the present scenario the big benefit ofwebsite promotion is that it positions your website into the natural search engine rankings like google, yahoo, msn etc. As a result the major advantage to this concept is that around 80-90% of the entire traffic a search engines receive go to the natural search engine listings.

Now if you are really looking for ways to promote your website then following are some of the ideal tips for website promotion:

1. Search Engine Optimization (SEO): Now as the name suggests, it is the most vital element for improving the rankings of any website. In this method all you need to do is to use relevant keywords in the search results and refine the entire website structure as well as content. Today, web promotion of keywords and conformity offers an often best result on investment.

2. Submit your site to major search engines: This is the next essential step to have effective Online website promotion. You should note that before you put forward your site to the engines make sure that your site is search engine optimized. After you are confident enough to know that your site is perfectly optimized then finally submit your site to search engines for free, using our automatic service.

3. Submit your site In Useful Directory: Submitting your website to diverse directories helps you in giving more hits, and further increase your link popularity. Keep this factor in you mind that the number of web pages linking to your site is very important issue to achieve a high ranking. Having a link from an important site will give more weight than any other link.

4. Start PPC of your websites: Pay-per-click are the next best solution for promoting your website. Now if you have money to spend on advertising, this new tool is one of the emerging methods that have gained its popularity in past few years. All you need to do is pick the right keywords that are suitable for your site. After this you have to set a rate that you are keen to pay for per click on the keywords that you have selected. Finally the search results are further ordered after the maximum proposal on the searched keyword and you as an advertiser require to pay if and only if the searcher clicks on your link. As a result you only need to pay the amount for the visitors that you actually receive.

5. Link Building: This is the next important technique and is considered as significant factor by many search engines to attain a better ranking. It is common tendency that in most of the cases people tend to move from one site to another website all the way through links. At this moment a well planed and placed link on a site that helps in attacking the same visitors as yours can be very beneficial and act as a big traffic generator.

Now apart from above mentioned tips, some of the other proven tricks of website promotion that are gradually gaining its popularity are testimonials. These days' testimonials are in general true accounts that support some claim made on a website, and generally people are more likely to believe the comments of others more than the comments of the website owner. Apart from testimonials the addition of plenty of photos can further add trustworthiness to the information appearing on that website. Sometimes photos can also be used to attract the interest to main links.

As internet continues to grow and change rapidly the concepts like web promotion has achieved high acceptance from people all across the globe. Today, the interactive nature of website promotion in terms of instant response and in obtaining response, are unique qualities. This new process ties together creative as well as technical facets of the internet, including design, development and advertising.

If you want to hire any link expert, then please contact to me and check my link building package in here : Our Link Building Packages.

Looking for Contextual Link Building? Hire us at Link Building Services India to get you better rankings at search engine.

Contextual Link Building

Contextual Link Building is a very new process which is a unique way of site promotion. It is done by creating back links in the content. Search tools are always looking for new and unique contents; if your website has some exceptional content then it can be on the top of the search results. Article submission is one of the best ways of this process. You can easily submit in-content responses with an article of 300 to 400 words. But to be on the safer side you need to insure that your blog is set up on an exclusive IP. To get more profits you can even try getting back links from high PR and popular blogs.

This method is slowly becoming a popular SEO strategy but it should be done very safely and properly. If you submit a single article to a large number of article directories then your article can also be penalized. For getting the maximum number of responses the article should be original, there should be less use of the key words and the text should be relevant.

So, before you start with the process, you should be very accurate about the content you publish and submit.

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Link Building - Get A Link Building Expert

SEO is about key words and it is also about Links : And while SEO may be a somewhat ever changing landscape and so tricky to keep up with - building links is invariably the most misunderstood aspect of SEO; by website businesses, as well as Webmasters...Hence the strategies of a Link Building Expert are invariably needed.

Relevancy : Link Building is about making sure your website is relevant to the Search engines. The majority use a complicated amalgamation of intricate algorithms to Rank Websites. Inbound Links tell the Engine (Google in particular) how important a Website is - After all, if other Websites are Linking in then it must be important and most of all RELEVANT. Therefore, creating incoming links has become a major component with regards to SEO strategies.

Forums and directories can offer up some sound inbound Links that will invariably deliver traffic to the site: Although you need to make some effort not to considered SPAM. This is a good place to start for newbie’s on the Internet. Great content is also a good way to achieve quality Links - Visitors will pass it on and so effectively create more links if they find relevant, well written content. Creating reciprocal and sharing Links with similar websites is another sound linking Strategy.

Quality inbound Links are not easy to find : A major reason why many Website owners need a professional Link Building Expert. Google also places certain penalties on new websites mainly due to the 'age' of the Links. It is also important to stay away from banned Websites - Shown as Gray Google Page Rank on browsers.

In the most fundamental of terms Link Building describes a methodology which is used to improve Website Ranks and increase traffic. The 'key' to Link Building is quality and relevance NOT quantity. Today people are using search engines to find the products and services they want more and more. It seems a shame to miss out on all those potential customers. So if you want to get ranked - Get a Link Building Expert...

To find your own link building expert the following site is a good start: Contextual Link Building

Choosing a Link Expert For Promote Your Website

Link building is one of the most important techniques to get free search engine traffic to your website. Although you can learn how to build your own links if you are willing to put in the time and effort to learn the techniques as well as implement them, many professionals find hiring a link expert to be a better use of their time and money.

When hiring a link expert there are some things you should consider before choosing the right person for the job. Some of the methods used in building links are frowned upon by search engines, so if you hire someone who uses these linking methods, you may find your site penalized in the search engine rankings, which is the opposite of your goal.

Since not all links are desirable, it's important to understand the type of links you need so that you can hire an expert who will get good links for your website. Basically, good links are in-content links from high quality original content and other one-way links from websites with good content. Two-way links are not as valuable as one-way links. However, they are still desirable as long as the site doing the linking is a good one.

So what is the difference between a good site and a bad site? Bad sites are spammy or full of content that reads like it was written by a foreigner or a computer. If you've been to a bad site, you probably hit the back button pretty quickly and went looking for something better. That's because these sites are not written for humans. They are written for the search engines and little weight is given to the quality of the content. This can work in the short term, but eventually the search engines catch on and the site is buried in the search results.

When a site is penalized by the search engines because of poor quality content, this can reflect poorly on the sites they link to as well. That is why it is important to know the linking strategies of the link expert you hire to ensure that you are getting high quality back links.