What is Over Optimization in SEO?

Try to think about how 'natural' links would look if link building didn't exist.

Webmasters would like to sites using a variety of anchor texts such as;


·         www.domainname.com
·         http://www.domainname.com
·         click here
·         read more
·         dog training
·         dog training info
·         dog training site
·         mike at dog training.com
Google know if you have all of these possibilities then it is a diverse anchor text profile. I don't think there are hard and fast rules in terms of keyword % to use as the anchor text, however I am for;


·         10% Exact Match (dog training)
·         15% Variation Keyword (best place for dog training)
·         35% Related Keywords (dog collars, dog info)
·         20% Random Non Related (click here, more info, read more)
·         20% URL Variations ("dogtraining.com",
·         www.dogtraining.com, http://www.dogtraining.com)

hope that help you to define over optimizations?